When speaking about Bratz lingering effect, Parris further noted, “Seeing the impact of Bratz today gives me a real nostalgic moment, when I loved playing with Yasmin as a little girl because of her groovy, 70s-esque style and the chunky shoes that would come with her #bratz #bratzchallenge ♬ original sound – Addy RaeĪs an adolescent brown girl, I recall innocently pacing the aisles of Walmart to find my next doll. Compiling more than 277.9 million views to date, this trend consisted of participants using makeup, clothing, and accessories to mimic the appearance of Bratz dolls. Parris continued, “At an age where I didn’t really consider or realize the importance of being able to have black dolls and toys that I can relate to and represent me, I always gravitated towards Bratz, and while there were other brands like Barbie, Bratz was the first toy brand that showed ‘Black features’ on dolls like full lips as well as dolls with style that reflected the Black community.”ĭespite Bratz being founded in 2001, their reign as our childhood fashion icons was reintroduced in 2019 thanks to Tik Tok’s #BratzChallenge. When asked about the dolls’ impact, Parris said, “Ever since I was a little girl, Bratz dolls have always made me feel a sense of pride.” Nonetheless, when I gazed at a Bratz doll, I saw girls who didn’t need permission and had a style that could bypass authority.įashion “it girls” like Naomi Parris, also known as Nayelizabethh on Instagram, are amongst the impeccably dressed, everyday girls who have been influenced by the Bratz aesthetic. When I confidently walked into Claire’s to get hoop earrings, they could never exceed a certain circumference. When it was time for my hair to be straightened, she always insisted on bumping the ends. Similar to fellow Black girls, my mother was hyper-aware of her daughter being perceived as “too grown” as I was growing up. From the adultification of outfits to the demonstration of diverse cultures and influence before the digital age, a set of dolls named Yasmin, Cloe, Jade, and our personal favorite Sasha managed to develop and maintain the aesthetic that many of today’s generation of Black and brown girlies currently embody. However, the iconic Bratz dolls that Gen Z and millennials of today grew up with contributed to the inclusive beauty standards embedded within our trends today. Just a decade ago, the thin, blonde, damsel in distress aesthetic was idealistic. The Impact of Dolls, Diversity, and Distinctive Branding
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